Dairy Australia
The major challenge involved in creating the Dairy Australia applications was integrating the Internet, Intranet and Extranets into one seamless intuitive application.
With a large number of distinct user groups, spanning the entire dairy industry, from technical to commercial to political, the applications needed to be across all their requirements, with a consistent communication message.
The public application (http://www.dairyaustralia.com.au/) had to serve as a promotional tool and maximise consumption of Australian dairy products in the international trade and business sectors.
The applications had to support the increasing reliance on Dairy Australia from industry and government bodies for industry intelligence.
Since the original build of the Internet, Intranet and Extranet there have been a number of applications and Extranets added to meet the continuing needs of the users. The flexibility and connectability of the systems were important right from the start; as the industry matured the online applications needed to grow and change accordingly.
