Libragirl
The Libragirl project is part of a major online marketing initiative to build the equity of the total Libra brand. With a focus on the "youth market", the site was developed to provide a secure and exclusive communication channel for young girls experiencing their first few periods and beyond.
Challenge
Acumentum's challenge was to redevelop a visually and technically outdated site in order to:
- Increase brand awareness among the target audience
- Increase brand visibility throughout the site
- Create a positive predisposition towards the brand amongst the target audience
- Demonstrate Libra's competency in the medium
- Provide a 'trusted source' of information for girls about their ability to cope with periods and puberty
- Provide a site that is visually appealing, but can be scaled and updated for continual currency at minimal cost.
Solution
WebBuilder2™ is a total website solution, which provides a flexible administration system to dynamically author information pages, rich media content, forms and surveys. The easy to use publishing process provides a tailored workflow to assign responsibilities for authoring and reviewing content. Acumentum's Libragirl solution, based on WebBuilder2™, provided the functionality to allow users to:
- "Become a Libragirl", by subscribing to the members only section of the website
- Personalise their user profile by choosing an avatar that can be "dressed" with latest fashion, shoes, and accessories
- Play online games
- Listen to, and vote for their favourite artists through the integration of a Flash™ based music player
- View the latest Television Commercials
- Plan their week using their own private online diary
- Ask a qualified nurse questions that they maybe too embarrassed to share with others
- Request a "starter kit", processed by an Inventory Management System
The WebBuilder2™ system has also been designed to provide the scalability needed to meet the demands of Libra's ever growing membership base, and inclusion of modules plan for future development.
